KONFERENCIJA
Powered by SuperSport Arena
18. – 20.10.2024. POREČ
Pridružite nam se na trodnevnoj sportskoj konferenciji u suradnji s Hrvatskim olimpijskim odborom, s posebnim naglaskom na sportski menadžment. Ovo je prilika koja spaja strast i iskustvo, okupljajući predavače i predavačice s bogatim iskustvom u raznim sportovima i područjima sportske industrije.
Petak započinjemo prvim dijelom konferencije, gdje će naši stručnjaci i sportaši iz Hrvatske i regije, na hrvatskom jeziku, podijeliti svoje misli na temu “Hrvatski sport – jučer, danas, sutra”. Zaronit ćemo u prošlost, sagledati sadašnjost i zajedno vizualizirati budućnost našeg sporta. Gdje smo bili, gdje smo sada i kamo želimo stići? Kako možemo ostvariti naše sportske snove?
Subotu i nedjelju nastavljamo drugim dijelom konferencije na engleskom jeziku. U suradnji s Institutom Johan Cruyff (JCI) iz Barcelone, održat ćemo inspirativni Forum. Misija JCI-a je educirati sportaše, ali i sportske te poslovne stručnjake da postanu lideri u sportskom menadžmentu, što se savršeno uklapa s našom vizijom Sport Festa.
Očekuju vas dinamična predavanja profesora s Instituta Johan Cruyff u trajanju od 45 minuta, izmjenjujući se s okruglim stolovima gdje će hrvatski stručnjaci razmjenjivati svoja iskustva i poglede na prethodno izložene teme. Ovo je jedinstvena prilika da zajedničkim snagama unaprijedimo hrvatski sport i otvorimo nove perspektive za njegov razvoj.
Budite dio ovog nezaboravnog sportskog događaja koji slavi strast, znanje i zajedništvo. Vidimo se!
CIJENA KONFERENCIJE
a) CIJENA KONFERENCIJE PO OSOBI BEZ SMJEŠTAJA – 150,00 €
a) AKO UZMETE PAKET SMJEŠTAJA OD NAŠEG PARTNERA VALAMARA ODOBRAVAMO 20% POPUSTA NA KOTIZACIJU ZA KONFERENCIJU (pristupačnije cijene smještaja za sudionike konferencije na dnu ove stranice)
Johan Cruyff Institut
CV PREDAVAČA
Marco Mazzi
Marco Mazzi is a Sports Event and Travel Manager for Olympic and Pro. Sport Networking business developer & Project Manager with marketing, governance, event, and operation expertise of 18 years from 26 National Olympic federations, 5 International Olympic Federations, 32 International and National Sports Events, 5 Olympics Games, 1 FIFA WC, Super Bowl 2015, FINA WC 2009. Event Manager 7 BNL Internazionali di Italia Tennis Master Series. Event director for WBSC “World Baseball Softball Confederation Travel Manager” Premier 12, EU Baseball tournaments, Roller Games World Skate ( 2017, 2019, 2022), International IF Congress. Sports Ministries, cities, sports brands, and companies are among the 300 direct decision-makers in sports industry contacts. All are integrated and improved in a professional experience with a Ph.D. research of sports event management studying the USA and European Models, focusing on the sporting event’s profitability always looks at risk management: excellent Sports and Olympic networking community and sports business asset.
Edgar Romero
Edgar Romero Jara is a seasoned professional specializing in sports management, business, and marketing, currently serving in Corporate Relations at the Johan Cruyff Institute. He has extensive experience managing global partnerships across multicultural environments and challenging markets, including Europe, the US, and LATAM. With expertise in strategic alliances, sponsorships, events, and international expansion, Edgar has collaborated with numerous high-profile brands, sports properties, and public entities in managerial and consultancy positions. He holds a PhD in Sport Management and Marketing and is making significant contributions to both academic and professional discussions in his field.
Jordi Viñas
MBA from Esade (2004), Master in Sport Management from Loughborough University (1997) and Bachelor of Science in Physical Activity and Sport from INEFC-Barcelona. Partner-director and founder of Itik Consultoria Esport i Lleure SL. Previously, he was general director of the Balthus wellness center in Santiago de Chile from 1999 to 2002 and manager of CD Terrassa Hockey from 1997 to 1999. He is the author of various studies on elements of the sports system, such as studies on sports clubs in Catalonia, the situation of municipal sports services, public-private collaboration systems in Catalan sports as well as sports habits of the population. He is a member of the Social and Educational Research Group on Physical Activity and Sport (GISEAFE).
Román Pascual
Graduated in Tourism from Universitat Pompeu Fabra (Escola Universitaria del Maresme), and Postgraduate Diploma in Business Management. Román is currently working as a Sales Manager at the Johan Cruyff Institute since 2015. Before that, also at Johan Cruyff Institute, he was online tutor of the Course in Sport Management Fundamentals & Football Business Fundamentals. He has over 15 years of experience leading and managing sport clubs in Barcelona (Spain). Previously, he was Tourist Consultant, Product Manager at Soccer & Home (Organizing international friendly matches and summer camps) and he was Councillior of Tourism and Fairs of the Municipality of Arenys de Mar from 2011 to 2015.
Carlos Arranz
Graduated in Business Economics from Hogeschool Zeeland (The Netherlands) and also gratuated in Marketing from Zaragoza University. He is the Commercial & Marketing Director of Real Zaragoza from 2015. He has almost 10 years of experience working in sport business. He has worked in countries such as Mexico, Dominican Republic, Belgium and The Netherlands. He is professor of Commercial Management (Master in Football Business Online) at Johan Cruyff Institute.
Sažetak tema JCI sport Forum
TRENDS IN THE SPORTS INDUSTRY
The sports industry is undergoing rapid transformation, fueled by technological advancements, evolving consumer behaviors, and innovative revenue models. Key trends include the growing impact of data analytics on both performance enhancement and fan engagement, the emergence of esports as a mainstream entertainment phenomenon, and the increasing focus on sustainability and social responsibility. Furthermore, digital transformation through streaming platforms and virtual experiences is revolutionizing the way fans interact with sports. These trends underscore the industry’s adaptability and its continuous drive to innovate in response to global challenges and opportunities.
SPORT TOURISM: CHALLENGES AND OPPORTUNITIES
Sport tourism is a growing segment of the global tourism industry, offering opportunities for regional development, economic growth, and increased international visibility. In football, it provides a way to attract global fans through experiences like stadium tours, training camps, and live match packages. This not only boosts tourism revenue but also strengthens fan loyalty and enhances brand recognition. With strategic planning and marketing, football clubs can leverage sport tourism to build lasting fan connections and explore new revenue streams.
BENEFITS AND LEGACY OF INTERNATIONAL SPORT EVENTS
International sport events offer substantial benefits, such as economic growth through tourism, job creation, and infrastructure development. They also promote cultural exchange and bolster national pride, elevating the global standing of the host country. The long-term legacy of these events can include enhanced sports facilities, greater participation in sports, and a strengthened sense of community. However, to fully realize these benefits, careful planning is essential to ensure sustainable development and a lasting positive social impact beyond the event itself.
HOW TO PREPARE YOUR DESTINATION TO HOST A SPORTING EVENT
Successfully hosting a sporting event requires thorough preparation, including strategic planning, infrastructure upgrades, and strong community involvement. Essential actions include ensuring that facilities meet international standards, optimizing transportation and accommodation, and crafting a robust marketing campaign to attract attention to the event. Close collaboration with local stakeholders—such as government entities, businesses, and residents—is vital for smooth execution. Additionally, focusing on sustainability and planning for a lasting legacy will help secure long-term benefits for the destination.
STRATEGIC PLANNING: THE KEY TO SUCCESS FOR SPORTS ORGANIZATIONS
Strategic planning is essential for the success of sports organizations, offering a clear roadmap for achieving long-term goals. It involves setting specific objectives, analyzing both internal and external environments, and developing strategies to leverage strengths and address weaknesses. Effective strategic planning ensures efficient resource allocation, enhances decision-making, and aligns the organization’s efforts with its mission. By anticipating challenges and adapting to changes, sports organizations can maintain competitiveness and achieve sustainable growth.
DIGITAL TRANSFORMATION AND REVENUE GENERATION IN FOOTBALL
Digital transformation is revolutionizing revenue generation in football, opening up new growth opportunities through technological innovation. Football clubs are harnessing digital platforms to boost fan engagement, broaden their global presence, and deliver personalized experiences. Streaming services, social media, and virtual events have become crucial tools for monetizing content and expanding audience reach. Moreover, data analytics is increasingly being used to refine both performance and commercial strategies. These digital innovations are allowing football organizations to diversify their revenue streams, ensuring financial stability and sustained success.
ABOUT JOHAN CRUYFF INSTITUTE
Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.
MISSION, VISION AND VALUES
The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.
According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.
The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.